When it comes to business cards, Ismail Sirdah says that it’s best to be unique. Create something that not everyone has done already. “A part of marketing and branding photography is that you are able to take simple images with complex meanings. They can become a part of your brand, if done correctly” Says Sirdah. “For instance this image below is a client who was having a lunch meeting. He seemed contemplative, nervous, and excited all at once. The lighting was perfect, the colors just popped against his black jacket. When he saw this image, he was thrilled. He was looking for something that could go on business cards, media kits, etc,” Continued Sirdah. 
“I mostly enjoy the ability of a photograph to inspire a reaction in those who view it.” – Ismail Sirdah