Converting prospects into clients is something that takes years of practice, experience and testing. You’ll never know what advertising or marketing method will convert the best, but one this always remains true. If you do nothing, you’ll have no business.
With that in mind, business cards are a great place to start with your marketing strategy. Making your business cards convert those prospects into paying customers is totally different.
Business cards should be designed with one idea in mind, generate revenue. Sometimes that revenue is generated through brand recognition and therefore a big logo should be used. Other times you’re trying to generate revenue by using your business cards to let the world know what you do. In that case a tagline is crucial.
Most of the time you want to receive more calls and generate interest in your product or service. This is the most common use for business cards. Here are some tips on how to make your business cards convert!