Yesterday we discussed designing your business card with your end goal in mind. Some people want more calls, some people want brand recognition. Discovering what you want is the first step in figuring out how to make your business cards convert.
Keep these design ideas in mind when creating a business card that converts prospects to customers.
1. Shock value gets you noticed, the sales pitch gets you a customer.
If you have a great and unique business card, prepare your elevator pitch well in advance. Make sure you use that 30 second pitch to land that prospect because you’ll likely only have one chance.
2. Designs can change.
If you try a new design and you notice that you’re not getting the results you expected, ditch that design and move in a new direction. Business cards are extremely inexpensive marketing tools. For $30 you can get 500 business cards. If they don’t work, you can get another 500 and so on.
3. Stay current.
There is nothing worse (in my opinion) than a business card that was designed 10 years ago. Design changes and style change. Stay current or risk losing customers that see you as old and plain. Keep in mind that a business card text and pitch doesn’t have to change, but the brown and off white business cards of the 1980’s aren’t going to cut it any more. Today’s executives were only 10 years old when you had those business cards designed in 1985!
