When you want to create a memorable business card, using materials other than paper is one way to do so. Business cards made out of leather, metal, plastic, or recycled paper are a great conversation piece and can help customers remember you after your meeting.
- Be Creative
Depending on what you sell or produce, you may be able to make business cards out of materials that resemble these items or draw inspiration from them in some way. If you own an antique shop, for example, you may want to have your business cards printed on parchment paper instead of the heavier stock used today. Parchment paper tells customers a little more about what you do. Materials such as wallpaper, rubber, and cork have all been used as business cards.
- Types of Paper
If you don’t think leather or rubber are good choices for your business cards, but you still want to use materials that make your cards stand out, experiment with different types of paper. Visit your local stationary store to see which paper products are the best choice for your business. If you own a second-hand shop, using handmade paper is a good choice because the paper looks worn instead of polished.
Other types of paper include heavy stock, foil, woven paper, and canvas screens used by artists. If you are able to find a printer who can fill your order, there is very little to stop you from creating a unique, but functional business card.
- Create Two Sets of Cards
Because having business cards printed using materials other than paper or specialty paper can be expensive, you should save these cards for special customers or for a trade show. Having two sets of business cards, a regular set printed on regular paper, and a special set can save you money in the long run. Use your regular set when meeting with customers or when sending direct mail pieces.
Some printers will give you a discount when you place a large order, so be sure to ask the next time you place an order.
- Materials to Avoid
Some materials are just not suitable for printing business cards. Materials that are breakable, toxic or materials that cannot not hold the ink should be avoided. Your printer will be able to tell you which surfaces are the best to work with.
Materials that are not flattering and materials that make viewing contact information difficult should be avoided as well.