Is there a technique for creating professional lawyer business cards? Is the process the same as the one used when creating standard business cards? Well, the two methods might have similarities. However, they possess distinguishable features. Take Douglas Healy, for example, the Missouri Joint Municipal Public Service Commission general counsel. The high-end client list keeps getting significant for the man, partly due to his presentation.
A business card plays a vital role in the creation of first impressions to potential clients. As a lawyer, clients come from all walks of life. The business card design any lawyer settles for introduces more about the business to the client. The design of the card you use as a lawyer is very crucial. Besides, the font and the explicit are essential and should be included carefully. So, what do you do about your other occupations? Is it advisable to add them?
Here are some of the best tips on how to create an inviting and professional business card as a lawyer.
1. Use Symbols Of The Justice System
An ordinary business card has no symbols in the background. Most people settle for company logos or plain text. However, as a member of the justice system, including symbols, is highly commendable. Even without looking at the details, one can already guess your profession with only a glance at the card. Images representing your legal profession greatly boost your client’s trust.
The scale of justice symbol is arguably the best image to use for your lawyer business card.
2. Use A Large Font Size
Lawyers have all kinds of clients. They range from adolescents to the elderly. The latter has poor eyesight while the former is hardly bemused by professionalism. It is essential to use a large font when making a business card. However, it is even more vital if you work as an attorney. A large font can portray boldness and assertiveness from a client’s perspective too.
As a result, more clients will have faith in your services, which guarantees recommendations.
3. Follow The 3 W’s Rule
The three W’s rule is often overlooked when making business cards. The 3 W’s represent four questions, who, what, and where. The information you give to your clients matters a lot as an attorney. For starters, not all attorneys handle murder cases. Similarly, not all lawyers can aid with tax or financial cases. Your name should be highly visible, as well as your job title.
Your law firm or the company you represent should follow. There should also be contact information on the business card. However, giving out too much information is not advisable, seeing it clutters your card. Lastly, a physical address as part of the personal details list is not necessary.
4. Make use of QR Codes
We are in the digital age. There might not be enough room on your card to fill out all the required information without making it illegible. As such, a QR Code can come in handy. Users can access more information regarding an attorney by scanning the barcode. Getting a barcode is also easy. Most of them are generated online and for free. They help reveal your tech-savvy nature to the client too.
5. Do not overdo the design
As a lawyer, one might be a little too eager to stand out from the crowd. Choosing the right design is the difference between looking like a professional and a joker. Observe card design rules, such as using a grid for the card layout to be on the safe side. All words should be a few millimeters from the edge. Good design has a significant effect during reproduction in that it guarantees quality.
6. Try out dull colors
Have you ever seen a lawyer with a colorful suit? How about a clown with official attire? Different businesses demand varying colors when it comes to business cards. A fashion designer is right to use bright colors. However, an attorney should not use vibrant colors for their business cards. By the time a client hires legal representation, their problem is serious and requires professional assistance.
Gray or black are ideal colors, but make sure the writing is visible. An attorney such as Douglas Healy started his firm to provide high-quality services with professionalism. Flamboyancy and professionalism hardly mix. As someone who caters to a city’s utility and energy needs, Douglas has to use an alluring yet dull color.
Lastly, when handing out your business card, be sure to do slowly with confidence.