Am I Wasting Business Cards?

Guy Patterson from Nullamatix (great site BTW) asks: Is there a way to tell when a business card is going to waste? I’m frequently asked if I have a business card, but the number of call backs is no where near the amount of cards handed out. How can I tell if someone is genuinely … Read more

Are Business Cards Successful in Converting Sales?

Ryan wrote: Statistically, how often are business cards successful in converting sales? Ryan, good question, but unfortunately I can’t give you the type of answer you’re looking for. There hasn’t been any kind of study done that differentiates business cards from the full marketing package. What I mean is that most people don’t just leave … Read more