Robert Scoble from the Scobleizer blog said, “3) Don’t make non-standard sizes or shapes. Why? They can’t fit into binders. I bought Avery’s Business Card Pages and a binder to hold them all, that makes it easier to look through them and find cards. It’s amazing how many business cards can’t fit into those pages (I folded about 100 and couldn’t use about 10 at all).”
I would have to say that this is a good point for some industries. However did you know that Steve Wozniak’s metal business card sold for $560 on eBay? It was of standard size, but metal makes it very unique and probably wouldn’t fit inside a sleeve for business cards.
So should you design your business cards to a non-standard size? You have to know your industry, do you have a lot of old stagnant businesses? I would advise against it. However, are you marketing to startups with some venture capital money running around yelling “Web 2.0” to everything they see? I would say a non-standard business card size would be perfect!
Update: This guy carries 2 of Scoble’s business cards with him in his briefcase…I really need to see these cards!