For a long time I have been an avid supporter of those leaving the back of their business cards blank. However, when I created and printed my business cards I came to a different realization.
What I realized is this, the front of my business cards don’t offer enough information about what I do. Obviously that is a pretty common problem with business cards, because normally you hand someone a business card and tell them what you do.
However, that doesn’t always work, especially if you are using your business cards in your marketing efforts. That is what I love to do.
Previously I have advised many clients to leave the back of their business cards empty for notes, quotes and other ideas to pass along to a client. But is that sound advice if your company name doesn’t explain what you do. Mine just says, “AfterHim Media“. It doesn’t say that we are a Christian owned company building effective websites and IT consulting. That is what it should say.
So in this case should I scrap the 900 business cards I have left and reprint some with my new information on the back? Or can I send these back to the printer? I doubt I can because they usually print them in sheets then cut them. Is it possible to get information put on the back post-printing?
I guess I should have spent more time on planning rather than on design. It is a $100 lesson, but one well learned.