Jackie wrote:
What’s your take on putting stuff on the back of a business card?
Jackie, great question! The back of your business card is prime real estate. However, there are two different ways to use this real estate.
1. Print helpful information on the back of your business card.
2. Leave it blank and write helpful information on the back of your business card.
For most industries I prefer #2. I like to be able to leave a personal note, quote, or contact number on the back of my business cards. Frequently I use my business cards and calling cards if I visit a client and they are out of the office. I’ll leave them a short note on the back of my business card telling them I’ll call them later, or come by a different day.
Many people print something very similar on both sides of their business cards. That I would definitely not recommend.
If you decide to use the back of your business card to print on, make sure it is attention grabbing and action oriented. Make the prospect want to do something (buy a product, visit your site) by just viewing your business card.
Here are a few posts related to your question:
Your Business Card is your Calling Card
Creative Business Card Uses
Print on the back vs. Leaving it blank
Business Cards as Appointment Cards
Good luck with you business card design!