Graham Gosling said in a comment, “My new cards simply give my name along with my mobile number and website.”
In a response to Graham, I said that I thought business cards could never have too little content. Why? Because business cards should be only a passer-by marketing tool. Business cards shouldn’t be handed to a client, then left on their own to tell your story.
Instead of handing your business cards to a client and walking away, explain what you do, why you are better than the competition, then hand them a card with a clear call to action.
For example, “Hi, I’m Brandon Hopkins and I own a website design and development company called AfterHim Media. I design usable websites that accomplish a clear and predefined purpose. I’m local and can deliver personalized support, something my competition cannot. Do you, or someone you know need a website?”
That might not be the best elevator speech, but you can see the three parts of it.
If you want to have a minimalist business card design, go for it, but make sure you are using it your business card as a marketing tool, not the only marketing piece in your arsenal!