Have you seen these half size business cards yet?
They are exactly half the size of a normal business card, almost perfectly square. For some reason they are all the rage around my area.
I don’t see very many good things about half size business cards except that they can be stored easier and they are different.
Being different can be a good thing especially if you are on the cutting edge of a trend.
However, with different sizes of business cards, especially smaller cards, you lose valuable real estate.
Business cards are marketing tools and if you only have half of that tool, you are definitely selling your marketing short!
Next time you see a trendy business card, think about it’s impact on your marketing before buying.