Creating business cards for public relations firm requires a. Bit of forethought and know-how. There are five tips listed here that will help you create the best business cards. However, you should not be afraid to experiment with your business cards if your business has an adventurous personality. Your card says a lot about your business, and your business card might be the only thing people ever see from your business until they call you.
1. Consult A Professional Designer Or Marketer
Nancy Behrman Communications suggests you use a professional designer or marketer to create your card. The art or background will look much nicer if an expert has created it. Plus, a professional understands how to make your card as simple as possible.
You can create a larger, wilder, and bolder card if your company has a big personality. Most companies cannot get away with this because they do not exude the right personality. For example, a plumber cannot use the wildest business card design you have ever seen. Customers will not a plumber seriously if they see that. However, your indoor jungle gym business that hosts parties for kids could use a wild and crazy card that stands out.
2. Use The Standard Business Card Size
You should use the standard business card size to prevent any problems. People who get your business card will try to slip it in their wallet or pocket. However, they cannot do that if your card is an odd size.
Standard business cards will fit in a Rolodex, and standard business cards draw attention to customers. If you tack your business card to a bulletin board in a coffee shop, it is obvious that you are advertising your business. However, a large card might look like a strange postcard that people get in the mail.
3. Make The Design As Simple As Possible
Your business card should be as simple as possible so that it is easy to read. If you make your card so busy and colorful that people cannot read it, they are likely to throw it away. Plus, a crazy business card makes a bad impression unless you run a business with a wild personality.
The name, phone number, and email address or website should be easy to read. You need to use a font that makes the card easy to scan. People who have scanned the card can easily remember who you are, but they will not remember anything if they cannot read your personal information.
4. Keep The Back Of The Card Blank Unless You Need To Put Critical Information There
You can leave the back of your card blank in most cases. You can write a few bits of information on the back if you need to, or your customer might take notes on the card when they meet you. Doctor’s or dentist’s offices, hairstylists, and other appointment-based businesses can use the back of the card for appointment times.
If you fill up the back of the card with extra information, people will not read it. Most people expect to see everything they need to know on the front of the card.
5. Do Not “Go Cheap”
Nancy Behrman Communications recommends that you do not “go cheap” when you buy your business cards. Cheap business cards will feel flimsy, and they make a bad impression when you hand them to a client. Cheap ink will bleed or smudge when you hand the card to a client, and cheap cards will tear when your client tries to fit it into a wallet or sleeve. Plus, it will rip if their secretary is flipping through a Rolodex.
Conclusion
You can use the tips listed above to make nice business cards for your company. You want your clients to get all the information from the card, and the card should be nice enough that it will be torn apart when it is handled. Do not fill up your card with extra information that will confuse your clients, and only create a wild design when your business has a big personality. Your business cards are often the best first impression you can make because the business card lasts longer than a handshake