Lee wrote:
I’m transitioning from a finance career to a marketing career – I don’t have any direct marketing experience – wondering what to put on my business card besides degrees (mba, bcomm) etc. in since my previous experience is directly related to marketing.
Also – any suggestions on dual purpose business cards for a person in career transition- I’ve seen calendars, nametag designs etc printed on the backs of cards.
Lee, thanks for the question, career changes scare me. I don’t envy your position right now, but hopefully the marketing career will be a better fit for you!
I might need a little more clarification, so feel free to leave a comment.
For a marketing career, your business cards should be professional, but they need to set you apart. Think somewhere between a lawyers business cards and those of a substitute teacher (without the clipart of course).
Your business cards should be clear and concise about what you do, but they should also feature a tagline or some wording that will make you memorable. Try the following on for size:
Lee’s Marketing Agency – We’ll make you famous. (Some people don’t want to be famous, so make sure this fits your clientèle.)
Call me for a free marketing idea, and I’ll show you why I’m the best. (You’d better be creative.)
Small marketing budget? No problem.
Ready for a branding shift? We’re the experts.
Those may not be ideal for you, but they should get the creative mind working. You do have a creative mind right?
Let me know via a comment if you want some follow up, or shoot me another email.
Who’s next, send me a business card question and get a free link!