Ryan wrote:
Statistically, how often are business cards successful in converting sales?
Ryan, good question, but unfortunately I can’t give you the type of answer you’re looking for. There hasn’t been any kind of study done that differentiates business cards from the full marketing package. What I mean is that most people don’t just leave a card with a prospect and walk away.
The business card is just part of the marking plan.
Because of that, it is nearly impossible to give a hard number on how well business cards convert. Not to mention in some industries (car sales for example) you could give out 25 cards per day, 30 days per month (750 business cards) and only sell 10 vehicles. In that case, your percentage of cards given out to actual sales is 0.013%! Pretty poor.
But if you look at it in terms of money spent, each business card costs roughly $.08 multiplied by 750 cards per month is only $60. So now you could say that each car was sold with a $6 marketing budget!
However, we know that there are a million other factors contributing to selling cars like dealership advertising, location, brands sold, etc.
So back to your initial question, “how often are business cards successful in converting sales?” I would say that business cards are as successful as you believe they are. For me, I know they land me at least 1 client per month. I give out about 30 cards per month.
When I sold cars, I would give out 500+ per month and sell 10-30 cars per month.
So, “Yes”, business cards are successful in converting to sales. How often depends on your perception!