Your Business Card is your Calling Card

In today’s society, everyone is busy. Case in point, I have tried to see my bank manager for the last 2 weeks. Every time I go in, he is gone. I’ve been in 5 times over the last 14 days. Now this manager is a friend and I know what car he drives, and it … Read more

No Pressure Business Card Marketing Approach

If you love handing out your business cards, but have a pretty low response rate, try this easy tip: Hand 3-4 business cards and say the following, “Here are a few of my cards incase you or someone you know is interested.” What this does is tells your prospect that you’re not pressuring them, but … Read more

Business Cards as Appointment Cards

My dentist gives me an appointment card every time I leave the office. On the appointment card is their name and address, and the date and time of my next appointment. Their cards are completely blank on the back, and I think this is where they are missing out.   I know dentists, in many … Read more

Minimalist Business Cards

Graham Gosling said in a comment, “My new cards simply give my name along with my mobile number and website.” In a response to Graham, I said that I thought business cards could never have too little content. Why? Because business cards should be only a passer-by marketing tool. Business cards shouldn’t be handed to … Read more

Keep It Simple and Get the Sale!

Our habits tend to control most of what we do.   When I was in sales I had the habit of becoming overly friendly with my prospect and not asking for the sale early enough.   This cost me valuable time and energy that didn’t need to be spent on a customer who was ready … Read more