Graham Gosling said in a comment, “My new cards simply give my name along with my mobile number and website.” In a response to Graham, I said that I thought business cards could never have too little content. Why? Because business cards should be only a passer-by marketing tool. Business cards shouldn’t be handed to … Read more
Our habits tend to control most of what we do. When I was in sales I had the habit of becoming overly friendly with my prospect and not asking for the sale early enough. This cost me valuable time and energy that didn’t need to be spent on a customer who was ready … Read more
Business cards are evolving from simple introduction cards to full marketing material. What currently separates your business cards from your marketing materials like flyers, websites, billboards, etc? The language you write with. When you write text for your business card you are trying to give information. However, for your business cards to be effective marketing … Read more
If you are in a competitive sales environment like auto sales or furniture sales then these tips are for you! 1. Give your business cards to newbies. If you give 100 or so business cards to the rookies, they’ll be handing out your business cards! Granted, they’ll probably want to cross out your name and … Read more
I try to come up with new ways to get my business cards into the hands of anyone, but preferrably potential clients as often as possible. Here are a few I came up with this week. 1. Restaurant contests You’ve probably seen these. Drop your business card into the jar and someone might contact you … Read more